Long before the Leonardi DiCaprio movie Blood Diamond hit theatres, violence, corruption, and abuse was a problem in the diamond mining industry. Diamonds are valuable, but not as rare as many people believe. The diamond industry has exagerrated the rarity of the gems in order to increase their profits. There are companies that mine their diamonds ethically, but unfortunately, the problem of human rights abuses is widespread and has cost a number of lives in countries where mining is a vital part of the industry. Buying a diamond with no violence attached to its retrieval can be a challenge, and since many diamond companies now see that peaceful diamonds can be used as a marketing ploy, the prices are sure to rise. By choosing to purchase an Eco Diamond, you are guaranteed a piece of jewerly that is free of the abuses with which many diamonds are associated and that you are getting a gemstone that offers a consistency and quality unlike any other brand on the market.

First, it is important to understand the terms associated with diamonds that have been mined under abusive circumstances. A blood diamond is one that was mined in a war zone. The diamond is then sold and the funds are put toward a violent insurgency, given to a warlord, or sold to fund the army of an invading country,which is most commonly in Africa. The citizens of the country from which the diamond was mined receive no benefit from their natural resource and in most cases, suffer because of the sale. Conflict free diamonds are those not affiliated with any violence or abuse. They originate via ethical and environmentally resonsible means. The people of the mining country of the diamond are not injured or abused and in many cases, the country's economy benefits from the mining and sale of the diamonds.

While the average shopper in the market for an engagement ring is not ever going to understand all of the issues behind diamond mining, they can make an effort to educate themselves before making a purchase. The World Diamond Council oversees the production and distribution of diamonds, and one of their main focuses is to abolish diamonds that funded conflict in Africa. There has been headway made into the clean up of the diamond industry. Some of the revenue from the diamonds now goes toward fighting HIV/AIDS in countries throughout Africa. While this is a positive change, the only way a consumer can feel absolutely confident their piece of jewelry is not tied to a conflict is to choose a gem that has never been tied to social and environmental abuses or purchase a simulated stone.

Many times people end up with a conflict diamond because they are unaware of what goes on in the diamond industry. They also do not realize there are options that provide just as elegant and stylish a piece of jewelry. Eco Diamonds provide a completely conflict-free option for those looking for an engagement ring that is environmentally and socially responsible, but still impressive and elegant. Since Eco Diamonds are set in the finest quality metals, the same ones used by most of the reputable jewelers in the United States, your ring will be as beautiful as the most popular and expensive diamond engagement rings on the market. In many cases, your gem will have more brilliance and sparkle than the average diamond because for an affordable price, Eco Diamond crystals can be cut perfectly. This science of precision cutting provides extraordinary brilliance and offers stones that possess an inner fire unlike any other. But because your piece of jewelry will be conflict and abuse free, you will be able to rest easy at night, knowing you have made a responsible choice.