10 Things Your Local Jeweler Won't Tell You Our Stones Our Settings Cost Comparison History of Diamonds The Greatest Story Ever Sold is a Fantasy Covered in Blood Environmental Impact Simulants Are Here Cubic Zirconia - The Real Truth Why Eco Diamonds Eco Diamonds: Committed to Social Awareness and the Environment Different Types of Stones

A diamond alternative, or diamond simulant, must function like a diamond. It has to impress you with its brilliance and sparkle like a diamond. Because our stones rival the finest mined diamonds and we purchase our settings from precisely the same manufacturers the bricks and mortar stores use, our jewelry offers you a beautiful and affordable alternative to mined diamonds. As well, while the average shopper in the market for an engagement ring is not going to be aware all of the issues behind diamond mining, they can make an effort to educate themselves before making a purchase. Learn more in our Education section below.