A diamond alternative, or diamond simulant, must function like a diamond.
It has to impress you with its brilliance and sparkle like a diamond. Because our stones rival the
finest mined diamonds and we purchase our settings from precisely the same manufacturers the bricks
and mortar stores use, our jewelry offers you a beautiful and affordable alternative to mined diamonds.
As well, while the average shopper in the market for an engagement ring is not going to be aware all of
the issues behind diamond mining, they can make an effort to educate themselves before making a purchase.
Learn more here in our Education section.